Word around is that media is generically not so pro-female. It has been found that journalists often amplify antifeminist women’s opinions and this is done, more often than not, in the expense of the coverage feminist organizations. An example of media portrayal upon feminist groups is that they are run by a handful of leaders who is tightly focused on limited issues. On top of that, media also often misconstrue the true intentions of these feminist groups.
Criticism has been made in regards to the relationship between women and media. Firstly, there is an absence of woman in serious news content. When they are in fact included, the news media would portray them stereotypically; focusing on their sexual and aesthetic attributes rather than their more relevant contributions. Adding on, research has showed that women overall has limited accessibility to news making apparatus. Putting these points together, we can conclude that the female has a ceiling in regards to their access towards media and little control over what is being displayed.(North 2004)
Negative correlation between women and media results in slanted portrayal of the feminist and polarization of the coverage of feminist. In several forms of media, they have polarized the image of feminists by constantly pitting them against conservative women’s organization; portraying both parties to constantly be debating about who is actually looking out for women. We know and understand the ability of journalist to attribute identities towards these groups. If the image and characteristics being portrayed is that these two groups are spending majority of their time pitting against one another, both groups lose their efficacy and gets their true intentions overshadowed.(Schreiber 2010)
A prime example would be in regards to one of the leading feminist groups in the world right now ,Femen. Femen is a group of feminist protest group founded in Ukraine in 2008. Their method of protest is unprecedentedly simple but yet very spectacular; woman would be drawing attention and protesting in public in regards to gender inequality in Ukraine whilst being topless. Over the years, western media has associated Femen as a new democratic initiative similar to that of the Orange Revolution. Anna hutsol, the group’s leader, has publicly shared that Femen’s primary objective is to highlight the negative impact that sex tourism and prostitution have on Ukraine. However, as examined earlier, the media has yet again overshadowed this intended message by highlighting the photos of the participants in this nude protest tactics.(Zychowicz 2011)
For as long as restrictions are being held and accessibility in media is being limited to woman, we can foresee that woman groups, both feminists and conservative woman’s organizations, would have to truly create a larger impact to spread their true intentions across and out of the grasps of media polarization.
North, L 2004,’ Naked women, feminism and newsroom culture [This paper receive the Grant Noble Award at the Australian and New Zealand Communication Association. Conference (2004:Sydney)’, Australian Journal of Communication, vol 31, issue 2, pp53-67, accessed 6/6/2014, http://ey9ff7jb6l.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Naked+women%2C+feminism%2C+and+newsroom+culture&rft.jtitle=Australian+Journal+of+Communication&rft.au=North%2C+L+C&rft.date=2004-01-01&rft.volume=31&rft.issue=2&rft.spage=53&rft.epage=67&rft.externalDBID=n%2Fa&rft.externalDocID=CAX0280030000547¶mdict=en-US
Schreiber, R 2010,’ Who speaks for women? Print media portrayal of feminist and conservative women’s advocacy’, Political communication, no 27, issue 4, pp432-452, accessed 6/6/2014, http://www.tandfonline.com.ezproxy.uow.edu.au/doi/pdf/10.1080/10584609.2010.516800
Zychowicz, J 2011, ‘Two bad words : Femen & Feminism in Impendent Ukraine’, Anthropology of East Europe Review, vol 29, no 2, pp2-13, accessed 6/6/2014, http://scholarworks.iu.edu/journals/index.php/aeer/article/view/1266/1336